Lottoland Reaches 20 Million Customers: Record Jackpots and Expansion Plans
Content
Lottoland has reached 20 million customers worldwide, launching KenoGo with a $100 million jackpot. The operator is actively expanding in Latin America and implementing AI for optimization.
Lottoland Reaches 20 Million Customers Worldwide: Key Achievements and Plans
Lottoland has announced a significant milestone, reaching 20 million customers across 15 international markets. In the past year alone, the operator attracted 2.5 million new users, highlighting the dynamic growth of the business.
Key Success Factors:
Launch of KenoGo: the world's largest lottery with a growing jackpot that increases by 15% monthly and now exceeds $100 million.
Innovations in insurance: Lottoland became the first company to introduce its proprietary insurance model in 2013, enabling record-breaking jackpots and unique products.
Geographic Expansion:
Active growth in Latin America: in August 2024, the company applied for a license in Brazil.
Annual increase in popularity in countries like Germany, Austria, and Brazil.
Technological Innovations:
Use of artificial intelligence to enhance customer experience:
AI chatbot Lopetto reduced support staff working hours by 3,600 hours.
Customer retention rates increased by 27%.
CEO's Statement:
Nigel Birrell, CEO of Lottoland:
“We are proud of reaching this milestone. Innovations and unique offerings help us remain market leaders. We continue to expand and provide our customers with new experiences and the biggest jackpots.”